There are a few things you can do to set your store up for success on the IndieMe Marketplace.
SWITCH IT UP
It is good to switch the first image on your page periodically since only one item shows up per keyword search, and the system uses the item highest in view order on your page. We recommend changing the image that is used to represent you in your showcase every once in a while as well so that if the buyers search the website by showcase they will not always see the same image for you and a different image may entice them to visit your page.
Remember to upload new work to your page whenever possible. When you upload work and label it with the new work icon, your work will show up in the "New Work Last 90 Days" showcase for free and it also helps with your placement in online searches.
Of course, great images are very important when selling online. When shopping online, buyers cannot touch and feel the products like they can in person, so you have to do that for them through your photographs. Keep your images simple without a busy background that draws the eye away from your product and try to keep the images with a consistent background. You can also add additional images to provide the buyer a close up image or the item at a different angle to show depth or another perspective.
Get noticed by applying for the Artist Spotlight - you will find the link on your artist home page. We feature a new artist each week online and it is a great FREE way to get more exposure to our buyers!
MAKE IT SPECIAL
You may also want to consider doing a special offer every once in a while like free shipping for a month, or 10% off orders to entice the buyers to try your work. Add this as an announcement in the classified board on our discussion boards. All of these things can entice new buyers to come to your page and try your work.
CHECK YOUR PRICING
Look at how your wholesale prices compare to others to make sure you are keeping yourself competitive and look at your minimum order amount. You will want it high enough to make sure first time buyers have enough to show your work properly, but not too high to scare them off. You are new to them and they like to test the waters so to speak, so give them some room to do that and if your work sells well you will have long time customer.
CHECK FOR ORDERS
Do not forget to check your Order Management often. Some email programs have SPAM and bulk filters that cause delivery problems and we don't want you to miss an order! View your orders by navigating to Artist>Order Management>Manage My Orders.
As you know, marketing is important in any business. I recommend doing the online featured ads or premiere ads consistently to help to increase activity on your page. Featured ads appear on the Buyer Homepage for a week and then in our weekly newsletter. These ads are only $15 and I suggest doing them at least once a month. You never know who will be seeing you for the first time since we sign up new buyers every day. Our Premiere ads show up during searches.
PRINT IS NOT DEAD
I also recommend our print advertising. Our quarterly Buyer's Guide is direct mailed to over 30,000 retailers and is also available as a digital flip book online. We have many artists tell us that they would not have the business they have today without the exposure they received from doing our Buyer's Guides regularly. You will definitely want to consider the 4 ad program - this allows you to run consecutive ads and saves you money on each ad.
We have great Vertical Marketing Guides, including a Jewelry & Wearable Art Guide, Home Decor Guide, and Garden & Outdoor Art Guide. These guides are sent to a targeted 15,000 buyer mailing list and they are available on the buyer homepage for a full year as a digital flip book as well. And last, but not least, we also offer co-op ads in several top industry trade publications such as Museums & More, Gift Shop Magazine and Retailing Insight to name a few. These are a really affordable option!
Of course we are always here to help. Call us with questions or concerns at any time.